Review the history of LEE

In the different period of development, Lee always consistently keeps the combination of practical and fashion. Jeans changes from practical to fashionable dress. Lee plays an important role in the jeans' evolution. The founder of Lee jeans was Henry David, who was a manufacturer of work clothes at first. He mainly supplied daily work clothes for the western farmers and workers. Some classic Lee jeans are still popular up to now, such as American military uniform --"UNION ALL".

In 1910, the products of Lee can become a national image. In 1975, the women's Lee jeans came out, and the named as FIT FOR GIRLS women's jeans series followed out. The sucessful foundation of Lee's men jeans set a good foundation for women's jeans series. Soon afterwards, Lee's company set up brand series that fit for each age stage to found a stable and large jeans empire. Up to now, the long history of Lee makes it to be the major jeans brand in America. Its products keep high standars and value no matter in tradition or fashion. Lee has to be the code of classic and fashional jeans.

In 1889, Henry David Lee founded H.D.LEE.Mercantile company in Kansas. The company mainly produce and sell jeanswear. Through more than a century's development, Lee brand has to be the one of three classic jeanswear brands in America up to now. While in the period of found the American jeans culture, Lee walks for a long way. In different stages of development, Lee can insist on its consistant practicability and fashion. In the evolution of jeans change from practicability to fashion, Lee plays an important role in the process. The founder of Lee's company, H.D.LEE.Mercantile was a work clothes' manufacturer at the beginning. He supplied the ordinary overalls to western farmers and workers.

In 1926, there was another revolutionary creation for Lee. The first pair of zipper jeans were born. After the second world war, with its crazy western jeans image, Lee jeans expanded to the eastern cities and stretched to cover the country. The western image not only turned to fashion, but also played a role in driving in the jeans market. At that time, Lee has to be a registered classic product. To the main contribution of jeans in its history is that it breaks the monopoly position of men. In 1949, Lee launched women's jeans, then formed a trend that women worn jeans. In 1975, Lee's new "Fit For Girls" jeans series started to produce.

Since 1986, Lee company launched brand series that suit for all consumer in different age stage. Thereforem, the stable jeans empire was founded. In America, the three traditional jeans brand were Levi's, Wrangler and Lee. Among the three top brands, Levi's has the longest history, Wrangler's jeans have the most strong style, and Lee is most widely, as well as the most popular. The styles of Lee fit for wide groups. Their customers are in a big age span, so their client base are most naturally. Up to now, Lee was sold in more than 200 countries and areas around the world. In 1995, the hundred-year-old jeans brand formally announced into China finally.